"AccuQuote: we're in the life insurance business, not the 'asking ourselves if this is appropriate given the date' business!"

I really can't fault AccuQuote for this ad that popped up on the right side of CNN.com a mere minute ago. Clearly market research has shown that nothing says "Happy Father's Day weekend!" like taking a moment to acknowledge the very real possibility that your old man could go at any time:

Oh, I don't know WHAT would happen, little Susie...except that you and Mommy would be ROLLING IN IT thanks to that sweet-ass life-insurance plan you bought Daddy for Father's Day!